adidas Day One SS 2017 | Now Available

adidas Day One SS 2017 | Now Available

adidas Day One is an elevated capsule collection that each season explores a different facet of the adidas DNA.

The adidas Day One SS 2017 collection is tailored performance wear for the court. Intelligently engineered, Day One resides at the intersection of sports and leisure, placing adidas’ performance expertise in a lifestyle context.

Each piece is executed with the key elements of style, attitude, and innovation. For Spring/Summer 2017, adidas Day One offers breakthroughs in basketball and running, two categories that have been central to the innovations-driven German sportswear label for decades. Executed entirely in a palette of blacks, grays, beiges, and olives, the collection can be seamlessly integrated into a wearer’s daily repertoire.

The first drop of this season’s offering brings new elegance to the basketball court. The Waffle Hooded TT is a fresh take on the classic hoodie with a boxy fit and 3-tone waffle fabric. Dipped-tip drawcords and raw-edge details add extra texture. Slim tailoring arrives on-court via the Compact Terry TT, serving raw-edge details, mesh inserts, and a bold, oversize zipper pull. The Compression Tee and Seamless Shorts comprise the new b-ball uniform with their sleek, considered designs. The former offers second-skin fit and the latter a comfortable, premium, seamless construction. The pieces fit together to inspire a wearer’s style and performance. Because it’s always Day One.

The adidas Day One collection is now available online. Footwear sizes range from UK6 - UK11 (not including half sizes), priced between £120 - £160. Apparel sizes range from S - XL with prices ranging from £35 - £375.

For more information on in-store size availability please call the store on 020 7287 8094.

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