An introduction to... | Etonic

An introduction to... | Etonic

The last couple of years have been the year of the comeback in the footwear industry - this year sees the resurrection of a brand that holds a special place in many sneaker heads hearts... That brand is Etonic.

The brand was originally founded in 1876 and rebranded as Etonic in 1976. Established heritage in sports categories such as golf, bowling, basketball & running. After a lengthy hiatus Etonics are back in 2014 with silhouettes from their basketball and running collection.

For the true basketball fans out there Etonic have re-issued NBA legend and Hall of Famer Hakeem Olajuwon's signature basketball shoe 'Akeem The Dreem'. Originally released in '84 this re-issue has been designed with its' details staying true to the original. The shoe features a full-grain leather upper and glove leather lining. Etonics branding featuring on the medial and lateral panels with the 'Akeem The Dream' woven tongue label. The model is available in three colourways - Hall of Fame edition in White & Red, Away Game edition in Black & White, and a Playoffs edition in Red & White.

The Trans AM trainer was an all-purpose athletic silhouette popular in the mid '80s through to the early '90s. Coming in two versions - Premium leather & Premium cow suede. The Trans AM features a full tonal upper with the Etonics brand logo on the side panels, embroidered tongue label and footbed. The silhouette model name Trans AM features on the heel sitting atop a contrast white foam midsole.

The finall silhouette in this season's collection is the Street Fighter - a slim line old school running model in its' original shape. The upper consists of a predominantly suede upper with leather accents on the lateral & medial panels and heel. A ballistic nylon tongue is added with a woven tongue label sporting the Etonic brand logo. The shoe sits on a thin foam midsole with contrast colur details on the outsole.

The Trans AM  Suede Deep Red, Powder Blue & Forest Green is available now in-store (Deep Red & Powder Blue colours now available online). Sizes range from UK6 - UK13 (not including half sizes) priced at £75. The full Etonic collection will be landing soon in-store & online at Footpatrol, stay tuned for more details on the release of the entire collection.

For more information on in-store size availability please call the store on 020 7287 8094.